Monday, 18 October 2021

Sooryavanshi With A Novel Marketing Strategy

Sooryavanshi With A Novel Marketing Strategy

Sooryavanshi Starrer Akshay Kumar To Witness A Novel Marketing Strategy; Bad News For Those Waiting For 2nd Trailer? The cop drama will be the first significant outing post theaters closure for more than six months in Maharashtra.

Rohit Shetty's cop universe is getting bigger, with Sooryavanshi finally set to release on November 5. The film's ensemble cast, like Akshay Kumar, Katrina Kaif, Ajay Devgn, and Ranveer Singh, is enough for one to get eager for the release.

Previously, there were reports about the director being the sole reason for the Maharashtra government's green light to reopen theaters; now, other information is making rounds about the film's humongous marketing strategy before the release.

The cop drama will be the first significant outing post theaters closure for more than six months in Maharashtra last month, and CM Uddhav Thackeray shared the good news. Since then, everyone is just excited to relive the magic of the big screen again.

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Now a source close to Bollywood Hungama has shared Rohit Shetty's mindset about Sooryavanshi's marketing strategy and how he plans to promote the big-budget action thriller in just 15 days

The source said,

"Rohit Shetty is known to conceive novel marketing campaigns for his movies. For Sooryavanshi, the superstar director had came to a decision to keep a tight campaign for just 15 to 18 days, which will be handled by songs. While there is a 2nd trailer ready with the director, he isn't too keen on exposeing it as it would give away a lot of info about the premise of the movie, considering that the 1st Trailer itself was over 3.30 mins long."

About movie marketing, the source further revealed,

"It's going to be an outdoor movement as the director will get space on hoardings in the city, in barter of dedication of making an appearance at specific events of the hoarding company. He has decided to go on-ground and occupy the hoarding world to send the message that Sooryavanshi will release this Diwali only in Cinemas.

Rohit Shetty and his team will also be focusing on digital marketing with songs, posters, and other hygiene stuff on social media.

The source also shares,

"Through the 18 day act, he will unveil 3 songs, and expects the buzz to touch the roof with them, as all 3 are expected to be chartbusters. He is banking big on 'Aila Re Aila', which features the 3 cops, Singham (Ajay Devgn), Simmba (Ranveer Singh) and Sooryavanshi (Akshay Kumar)."

The insider also says that they're expecting 'Tip Tip Barsa Paani' to become a social media rage as makers claim it's better than the original with Katrina Kaif.

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