Instagram adds a feature to make it safe for the minor

Instagram adds a feature to make it safe for the minor

The move comes as the image-sharing platform continues to face criticism for neglecting the safety of children.

Instagram Inc on Tuesday announced several new features to make the platform safer for users under 18 years of age, including limiting the ads displayed to minors.

The image-sharing platform has faced criticism for neglecting the safety of younger users, especially after the company discussed the possibility of introducing a separate Instagram app for children.

Starting this week, users under 16 years of age will default to a private one when registering on the platform. Personal accounts allow users to choose who can view their posts, stories, and reels.

Instagram noted in a statement.

“Historically, we asked young people to choose between a public account or a private account when they signed up for Instagram, but our recent research showed that they appreciate a more private experience. During testing, eight out of ten young people accepted the private default setting during sign-in,” 

Instagram adds a feature to make it safe for the minor 1getty image

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The Facebook-owned company will also display a notification highlighting the benefits of a private account to users who already have an account.

Additionally, previously available ad targeting options will no longer be available to advertisers on Instagram, Facebook, and Messenger.

Instagram also said it had developed a technology to identify accounts that show potentially suspicious behavior, especially those belonging to adults that may have been recently blocked or reported by a young user.

The company will now use this feature to prevent these accounts from showing up on a young user’s content feed. The new feature will be first rolling out in U.S., U.K., France, Australia, and Japan and introduced in other countries later, the company added.

Last week, the social network added the ‘sensitive content control’ feature, allowing users to choose what type of video and content they want to see in explore feeds. The move intends to prevent users from viewing triggering content, including hate speech and bullying. However, several users expressed concerns over the feature, saying it affected the reach of their content.

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