Wednesday, 29 June 2022

Government asks media to refrain from online betting advertisement

Government asks media to refrain from online betting advertisement

On Monday, The government restricted advertisements on online betting platforms strictly to private satellite TV channels. The Union ministry of information and broadcasting, in its latest advisory, asked print, digital and electronic media outlets to refrain from all such advertisements in the public interest, stating that gambling and betting are illegal in most parts of the country.

the advisory read.

"It has now come to the notice of this Ministry that a number of advertisements of online betting websites/platforms are appearing in print, electronic, social and online media,"

It added.

"Gambling and betting is illegal in most parts of the country, and worry has been expressed that advertisements of online betting promoting an activity is otherwise largely prohibited and poses a significant financial and socio-economic risk for the consumers, especially children, and youth,"

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The ministry said that online betting advertisements are often misleading and did not appear to be in strict accordance with the Consumer Protection Act 2019, Advertising Code under the Cable Television Networks Regulation Act, 1995.

It also did not conform to the advertisement norms under the Norms of Journalistic Conduct laid down by the Press Council of India under the Press Council Act, 1978,

The advisory stated a reference, which has also been made in the Intermediary Guidelines and Digital Media Ethics Code Rules, 2021.

the ministry said.

"The online, including the online advertising intermediaries and publishers, are advised not to display such advertisements in India. Or target such advertisements towards the Indian audience,"

On 4 December 2020, the ministry advised Private Satellite TV channels to adhere to the Advertising Standards Council of India (ASCI) guidelines on online gaming, which contained specific Dos and Don't for print and audio-visual advertisements of online gaming.

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