Tuesday, 29 November 2022

Instagram Reels new features include longer Reels and many more

Instagram Reels new features include longer Reels and many more.

Instagram has been adding new features repeatedly to compete with competitor short-format video apps such as Snapchat and TikTok. The Meta-owned platform has now rolled out long Reels, Reel templates, etc.

Instagram Reels can now be up to 90 seconds long instead of the previous 60 seconds. While the new feature still doesn’t allow Reels to be as long as TikToks, which can now be 10 minutes long, it still is a step toward longer short-format videos. Such videos are seemingly becoming more popular, especially among creators.

Instagram also announced several other features that make Reels easier to use. These include templates, interactive stickers, new sound effects, and the ability to import your audio.

Instagram said

"Over a 60-day period, public accounts with over 10K followers that posted at least five reels over 60 days gained over 2.5x as many followers as those within the same category who didn't post reels,"

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New sound effects now include effects like air horns, crickets, drums, and other sounds that users can now use in their Reels. Meanwhile, the import audio feature lets users add commentary or background noise from any video at least five seconds long.

With interactive stickers, users can make their Reels more interesting. Interactive elements include Polls, quizzes, and an emoji slider where viewers can slide to show much they liked or disliked a video (along with many other emoji).

With templates, users can use another Reel as a template to create a new one. The feature lets you pre-load the audio and clip placeholders from the original Reel. All users need to do now is add in their unique clips.